FlowwDigital
Proposal · June 2026
Prepared for LBC Design and Install

Transforming Sales
and Operations at LBC Design
and Install.

A HubSpot CRM implementation & Barbour ABI integration proposal.

Presented by
Andrew Logan
Floww Digital
For
Luke Banfield
& Loreta — LBC
Partner tier
Diamond
HubSpot Partner
Date
June 2026
v1.0
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About Floww Digital

Your HubSpot growth partner.

Diamond HubSpot Partner Agency — the highest tier of HubSpot partnership.

12+ years experience across construction, home improvement and commercial sectors.

Specialists in CRM implementation, custom API integrations and sales process design.

Direct experience with Barbour ABI, Glenigan's and the commercial construction ecosystem.

We don't just implement software — we design HubSpot around your customer journey.

Diamond
HubSpot tier
12+
years experience
150+
implementations
ABI
sector expertise
HubSpot Diamond Partner
Access to HubSpot betas, dedicated support & certified architects.
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We understand your world

Built for commercial glazing.
Designed for growth.

Where you are today
  • · Spreadsheets, email chains and manual RFQ tracking.
  • · Business Pilot — built for domestic glazing, not commercial complexity.
  • · Proposals built in Word/Excel with no version control.
  • · Barbour ABI data rekeyed by hand into other systems.
  • · Leadership stuck in day-to-day operations.
Where you want to be
  • · £5m growth target, supported by repeatable sales processes.
  • · A commercial-grade CRM matched to projects valued £1m–£25m.
  • · Branded, version-controlled proposals built in one click.
  • · Barbour ABI projects flowing into HubSpot automatically.
  • · Leadership freed to focus on winning bigger projects.
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The challenges we're solving

The pain points holding you back.

Manual spreadsheet tracking

Calls, RFQs and project updates recorded by hand — errors and no single source of truth.

Disjointed proposals

Excel + Word proposals emailed back and forth, with no version control or audit trail.

Wrong-fit CRM

Business Pilot lacks the commercial pipeline structure and integrations you need.

Barbour ABI is siloed

Project intelligence isn't connected to your CRM — every project is rekeyed manually.

Missed follow-ups

No systematic task management means opportunities fall through the cracks.

Disconnected operations

Quotes, projects, Xero invoicing and calendars don't talk to each other.

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The solution

HubSpot CRM — built around the way you work.

Floww Digital will implement HubSpot as the central hub for LBC's sales and operations. This is not an off-the-shelf setup — we design everything around your process.

The outcome
One system. One pipeline. Every quote, project and conversation in one place.

Single place for every contact, company, project, quote & comm.

Automated logging of calls, emails and notes.

Branded proposals & quotes built directly in HubSpot.

Two-way calendar sync with Outlook & Google.

Task management & follow-ups for every team member.

Mobile app for logging activity from site or on the road.

Xero integration for invoicing & financial visibility.

Full audit trail of every quote version & interaction.

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Quote & proposal management

Professional proposals. Every time.

Replace the Word / Excel / PDF proposal process with HubSpot's native quoting — enhanced by your existing Excel costing models.

    Multiple quote versions tracked with full revision history.

    Branded cover letters, executive summaries & line items in one document.

    Embed elevation drawings, images & spec sheets directly in the quote.

    Manual price entry to accommodate frequent rate changes (frame, glass, install).

    Final figures from your Excel cost models feed client-facing proposals.

    Quote signing triggers welcome email, project creation & Xero invoice.

Quote #Q-2026-0412
Riverside Commercial — Phase 2
Version
v3
Line items
Aluminium curtain walling — north elevation
142 m²£186,420
Double-glazed units (low-e, argon)
98 units£64,200
Automated entrance door system
2£28,900
Installation & site management
6 wks£42,500
Total ex. VAT
£322,020
· Awaiting client signature· Triggers Xero invoice on sign
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LBC × Floww Proposal07 / 12
Barbour ABI + HubSpot integration

Connecting your project intelligence to your CRM.

Today, your team manually transfers Barbour ABI data into spreadsheets. We will build a direct API integration so that tagged projects flow automatically into HubSpot as deals.

01 · Source
Barbour ABI
  • · Project tagged by your team
  • · Project type · value · region · stage
Custom API
02 · Sync
Floww connector
  • · One-way push
  • · Deduplication & field mapping
  • · Error logging & alerts
Push
03 · CRM
HubSpot Deal
  • · Project, contacts, company
  • · Value, scope, location
  • · Sales team picks it up
Map view in HubSpot
Visualise your pipeline geographically without bouncing back to Barbour.
Pre-populated deals
Project name, value, scope, contacts & company already filled in.
Zero double entry
Sales team works only in HubSpot — calls, emails, quotes, follow-ups.
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Integration scope

Barbour ABI integration — technical scope.

In scope
ComponentDetail
API ConnectionCustom integration built using Barbour ABI's open API and HubSpot's API.
Data Objects SyncedProjects → Deals · Contacts → Contacts · Companies → Companies.
Fields MappedProject name, value, scope, stage/status, contacts, company, location, region.
Trigger MechanismTag-based push — projects tagged in Barbour ABI are pushed automatically.
Sync FrequencyTBC with Barbour ABI — live feed or scheduled (daily / real-time).
DeduplicationLogic to prevent duplicate deals/contacts being created in HubSpot.
HubSpot Deal SetupCustom deal pipeline mapped to LBC's commercial glazing sales process.
Error HandlingLogging & alerting for failed syncs.
Testing & QAEnd-to-end testing before go-live.
Out of scope · Phase 1
Reverse sync from HubSpot back to Barbour ABI
Barbour ABI list automation (manual tagging assumed)
Xero integration (Phase 3)
Marketing Hub automation (Phase 4)
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Implementation plan

Your phased rollout plan.

Phase 1
Weeks 1–3
HubSpot Sales Hub Setup

Get the sales team live on HubSpot — built around LBC's commercial glazing process.

  • · Account & user setup
  • · Custom deal pipeline (RFQ → Quoted → Tender → Won/Lost)
  • · Quote template with LBC branding
  • · Outlook + calendar sync
  • · Mobile app & call/email logging
  • · Team training
Deliverable: Sales team live, logging all activity, generating branded quotes.
Phase 2
Weeks 4–7
Barbour ABI Integration

Automate the flow of project data from Barbour ABI into HubSpot.

  • · Barbour API access & scoping
  • · Architecture & field mapping
  • · Custom API middleware build
  • · Tag-based trigger logic
  • · Deduplication & error handling
  • · End-to-end QA + 2-week monitoring
Deliverable: Tagged Barbour projects appear in HubSpot as deals automatically.
Phase 3
Weeks 8–12
Automation & Operations

Automate post-sale workflows and begin connecting operations.

  • · Quote-signed → welcome / project / Xero invoice workflow
  • · Xero integration for invoicing
  • · Project mgmt views (Gantt, task boards)
  • · Sales → ops handoff workflows
  • · Optimisation of Phase 1 & 2
Deliverable: End-to-end: Barbour lead → HubSpot project → Xero invoice.
Phase 4
Future · TBC
Marketing Hub

Activate when budget and capacity allow.

  • · Lead scoring & nurture workflows
  • · Cold outreach automation
  • · Campaign tracking & ROI reporting
Deliverable: Marketing engine bolted onto the HubSpot foundation.
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Why Floww Digital

Why partner with Floww Digital?

We know the sector
Direct experience with Barbour ABI, Glenigan's and commercial construction.
Diamond HubSpot Partner
Highest partnership tier. Access to HubSpot support, betas and best practice.
Custom integration capability
Real API integrations — not a Zapier workaround. Production-grade.
We design around your process
HubSpot configured around LBC's stages, terminology and workflow.
Phased, low-risk approach
Start with sales, prove the value, then expand. No big-bang risk.
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Investment

A clear, phased commercial.

Floww Digital implementation · one-off
DeliverableScopeInvestment
Phase 1 — HubSpot Sales Hub SetupFull CRM configuration, quote templates, training£2,900
Phase 2 — Barbour ABI Custom API IntegrationCustom API connector, data mapping, QA, go-live£2,500
Phase 3 — Automation & Xero IntegrationPost-sale workflows, Xero connection, project mgmt£750
Total implementation£6,150

Payment terms: 50% on kick-off, 50% on Phase 2 go-live. Figures to be confirmed before final issue.

HubSpot licensing · monthly, paid to HubSpot
Sales Hub Professional
Per seat · pipeline, quotes, tasks, email & calendar sync
From £90 / seat / mo
Marketing Hub (Phase 4)
Offer
Automation, lead scoring, workflows
£500 / month £870

HubSpot licensing is paid directly to HubSpot and is not marked up by Floww Digital.

flowwdigital.co.ukJune 2026
FlowwDigital
12 / 12 · Next steps
Ready to get started?

Let's transform LBC's
sales engine — together.

1

Review this proposal and share with your team.

2

Confirm go-ahead for Phase 1 — HubSpot Sales Hub setup.

3

Floww Digital to confirm Barbour ABI API access requirements.

4

Kick-off call scheduled to begin Phase 1 onboarding.

Your contact
Andrew Logan
Floww Digital · Diamond HubSpot Partner
andrew.logan@flowwdigital.co.uk
flowwdigital.co.ukThank you, LBC.
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